For my DA, I wanted to incorporate my already active role in the social media page of active wear brand “Colossal Culture”. This page is strictly for brand communications; this means that discussing the prospect of future cultures within the fashion industry with the audience was out of the question.
This hurdle birthed my current DA idea, “The Future of Brand Communications”. I plan on observing the activity of the audience on the Colossal Culture instagram page, and studying posts with higher engagement. From there, I would like to access academic articles, text books and news articles to predict the long and short term future of brand communications and fashion in the digital age.
I will be determining the success of a post by measuring likes, comments, saves and shares. To ensure a continual feedback loop is open throughout the course of my DA, I will be posting my ideas to respective subreddits to allow optimum opportunity for project iteration.
Watson, A, Alexander, B, Salavati, L, 2018, ‘The impact of experiential augmented reality applications on fashion purchase intention’, International Journal of Retail & Distribution Management, vol. 48, no. 5,
Hackl, C 2010, ‘Why Virtual Dresses And Augmented Fashion Are A New Profitable Frontier For Brands’, Forbes, weblog post, 8 June 2020, viewed 18 December 2021, <https://www.forbes.com/sites/cathyhackl/2020/06/08/why-virtual-dresses–augmented-fashion-are-a-new-profitable-frontier-for-brands/?sh=142e1da462c8>