B.A.R.E Australia is a newly established, Wollongong native, vegan and cruelty free clay mask duo. I have collaborated with the skin care company’s founder and was offered the position as digital and social media manager in which the both of us collaborate at all hours to manage the dynamic instagram page, website, and newborn tiktok.
My work with B.A.R.E Australia has allowed me to crack into the the audience feedback loops which is slowly revealing what techniques work in a digital marketing landscape. As of yet, organic “user aesthetic” photos prevail over “studio finish” photos (Colliander and Marder 2018). This was measured through the amount of likes, shares, saves, and traffic this style of post got.
What I am most concerned about is the “Profile visits”, 95 is a significantly larger amount of visits compared to other “studio finished” posts like this one:
This post has less than half the amount of profile visits and only 5 saves.
This is an image I had taken in my shower with the same user generated content photo quality as mentioned above. This was the most successful post to date on the company’s Facebook and Instagram accounts. With over 300 profile visits, 15 saves and a reach of 6,312 people.
Another tactic I have experimented with for B.A.R.E Australia’s online presence is the use of influencer endorsement as a means of gaining page traffic and a sense of trust surrounding the B.A.R.E brand. My Beta video explicitly lists the influencers we have employed, and the size of their reach. This tactic so far has proven to be successful, I have noticed trends in a boost of following each time a reputable influencer posts about the B.A.R.E brand. Kay and Mulcahy (2018) reveal that consumers exposure to the micro-influencer condition report higher levels of product knowledge, … report that the products endorsed by social media influencers are more attractive.
JUST CHARLEA 